Music is undoubtedly one of the greatest passions of Latinos. We live it, we dance it and we enjoy it to the fullest. Same goes for America DJ from New York City, Alex Sensation, who works for the Hispanic radio station with the best and largest audience, La Mega 97.9 FM.
This talented Colombian was born in Bogotá, the country's capital, Alex Sensation (as he is artistically known) immigrated to the United States at an early age. Influenced by his brother, who was also a DJ, Alex began collecting music and by the age of 16 he was already a disc jockey at various nightclubs. At 17 years of age, he started working at the famous Copacabana Nightclub. In order to work to be able to work, he had to tell the club's management that he was 19 years old. Alex was determined to succeed and his passion for music went further.
While working at Copa, Alex was approached by Tony Luna, the programming director for Amor 93.1 FM. Luna, overheard Alex and offered him a job DJing on the weekends, but only as a mixer. Alex took the job and stayed with that station for about a year and a half. Six months later he gets his job as the main mixer of a segment called "La Mega Mezcla del Mediodía" for La Mega 97.9 FM. Six years later, Alex is still the station's most popular and successful DJ.
Besides his great mixing skills and talent, what makes Alex Sensation stand out in the radio industry? He is multicultural, he is charisma and he is energy!!
Alex reaches a wide audience that includes various nationalities. He enjoys mixing different genres, but his roots as a mixer are tied to tropical music. "I grew up listening to Salsa and Cumbia because of my roots. One of the first clubs I played on the weekends was a Dominican club. There, I learned about the Dominican Bachata, Merengue, typical merengue culture when I was still very young. I made many friends Dominicans and I fell in love with their culture."Today, his passion is everything within Caribbean music. "I mix everything under that genre, also knowing what the Anglo market has to offer." Alex Sensation is truly well versed in all markets. Alex Sensation loves diversity! Among his many accomplishments as a prominent DJ and radio personality, Alex has been the face of Dennon DJ Equipment. Alex also DJs five nights a week throughout New York, New Jersey, Connecticut, Massachusetts, and Long Island, just to name a few. In addition, he has two #1 radio mix shows in the #1 market in the country: “La Original Mega Mezcla and “La Mega Mezcla Sábado en la Noche”, both on La Mega 97.9 FM. He has also participated in soldout crowds on Madison Square Garden, Izod Center, Nokia Theater and the United Palace, among others.
Alex's life revolves around music, but his work doesn't end when he's not in front of the microphone. He also enjoys spending time with his family and his loyal listeners. Alex is a person who has stayed true to who he is and has made sure to give back to the community all the love he received. Not only is he heavily involved with the community and various charities, he also participates every year in the Puerto Rican and Dominican parades, Colombian festivals, where he has been named "Padrino local" (local godfather) and the "Paz para Colombia" walk. / rally in New York City. Alex is a true advocate of helping those in need, children, education, and recently participated in a special fundraiser for the National Latino Commission on AIDS with the President, Dennis de León and helped raise a substantial amount of money. for this charity.
This year, Alex received an ACE (Entertainment Critics Association of America) Award. He has also taken his mixes and talent to countries like Puerto Rico, the Dominican Republic, Colombia, Canada, Spain, Italy, Argentina, Ecuador, Mexico, Uruguay, and Aruba.