Aliza Licht is a renowned personal branding expert, award-winning marketer, and bestselling author who has transformed how professionals and organizations position themselves for success. She is the founder of Leave Your Mark, a multimedia brand and consultancy that advises businesses and individuals on brand strategy and career development. With over two decades of experience in marketing, communications, and digital strategy, Licht has worked with prominent brands such as Donna Karan, Warby Parker, and Alice + Olivia. She gained widespread recognition for creating the influential @DKNYPRGirl Twitter account, which amassed a following of over 1.5 million people and significantly impacted the fashion industry's approach to social media.
Licht is the author of two acclaimed books: Leave Your Mark, a guide for young professionals seeking to navigate their careers, and On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception, which offers a comprehensive roadmap to building a personal brand. Her insights have been featured in leading publications such as Harvard Business Review, The Wall Street Journal, Fast Company, and Inc. Additionally, Licht hosts the Leave Your Mark podcast, which provides career advice and has garnered over 2 million downloads. Recognized as one of Forbes' "Top Global Personal Branding Experts," she continues to inspire and mentor individuals seeking to enhance their professional presence and impact.
