Amethyst is a London-based soul and R&B singer-songwriter whose lush voice and jazz-inflected melodies are helping fuel the resurgence of UK soul. She burst into public notice after winning the female artist programme with Hypertribe and being mentored by Joy Crookes, which led to her debut single Can’t Let Go and ultimately her Daydreaming EP in 2024. Tracks like Blue, What You Call It, Say, Loving Is A Crime, and Home reveal her ability to balance intimate storytelling with club ready production and emotional depth. Supported by tastemakers such as Jamz Supernova, Radio 1 and 1Xtra, her performances in London venues and growing streaming numbers show she is rapidly becoming one of the most searched new voices in modern British soul music in 2025.
