Asher Roth uses music to capture moments. Nearly 15 years ago, Asher demonstrated a passion for far-reaching references and advanced flows. The Morrisville, PA, WCU-lovin’ Roth relocated to Atlanta, where he partnered with DJ Drama and Don Cannon for 2008's The Greenhouse Effect mixtape. Roth signed to Steve Rifkind (Loud Records) & Scooter Braun (SB Projects), released a double-platinum single “I Love College” and a gold debut in 2009’s - Asleep in the Bread Aisle. By 2010's Seared Foie Gras with Quince and Cranberry offering it was clear Roth was moving in his own direction. By cultivating a core fanbase through free albums like “Pabst & Jazz” and projects with Nottz & Travis Barker, Asher has been able to create a community driven career. His belief in sustainability spawned an open air venue in his home city of Philadelphia, Sunflower Philly, and provided him the inspiration for his independent releases Retrohash and Flowers On The Weekend. The former has become the name for his artist development company that recently played a role in The Greenhouse Effect Vol. 3.