Dia Simms is a genre defining powerhouse in business, marketing, and brand leadership, celebrated for her visionary strategy, commanding presence, and boundary pushing approach to building global empires. As a key executive behind Sean “Diddy” Combs Enterprises and the success of CÎROC and DeLeón Tequila, she has crafted a career that blends creativity, innovation, and cultural influence. Her ability to turn bold ideas into billion dollar brands has positioned her as one of the most dynamic and respected executives in modern business.
On stage, Dia Simms delivers electrifying keynote presentations that light up conferences, leadership summits, and corporate events with authority and inspiration. Her commanding presence, sharp insights, and authentic storytelling captivate audiences while offering tangible lessons in vision, execution, and empowerment. Whether discussing brand strategy, entrepreneurship, or leadership, she brings clarity, charisma, and real world expertise to every appearance.
With a legacy of transforming industries and empowering underrepresented voices, Dia Simms continues to build unstoppable momentum. As the CEO of Lobos 1707 and a trailblazer for women in business, her fearless leadership, groundbreaking achievements, and cultural impact have cemented her status as a true innovator and one of the most influential business leaders of her generation.
