Jay Baer is an American entrepreneur, speaker, and marketing consultant. He is the founder of Convince & Convert, a digital marketing consultancy that helps companies create marketing strategies and improve their customer experience. Baer is also a New York Times bestselling author, having written several books on marketing, including "Youtility: Why Smart Marketing Is About Help, Not Hype" and "Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth." In addition to his work at Convince & Convert, Baer is a sought-after speaker and has delivered keynotes at a variety of industry events. He also hosts a podcast called "Social Pros," which features interviews with leaders in the social media and digital marketing space. Baer is known for his expertise in content marketing, social media, and customer experience, and has been recognized by Forbes as one of the top 10 social media power influencers in the world.