Reimagining what a sports and entertainment empire can look like, Jesse Cole has turned baseball into theatrical spectacle under the ethos “Fans First. Entertain Always.” He is the founder of Fans First Entertainment and the creator of the Savannah Bananas, a team that blends choreography, crowd engagement, and cinematic game presentation into a sold-out phenomenon with massive social media reach. He pioneered Banana Ball, a fast-paced, fan-centric twist on traditional baseball, propelling the brand into a cultural movement covered in ESPN’s Bananaland and becoming one of the most watched experiments in live entertainment. Alongside that, Cole is a bestselling author and in demand keynote speaker whose work influences how teams, arenas, and brands think about audience experience and loyalty.