Lasso is a Venezuelan musician based in Mexico, characterized by telling stories through each release & challenging the paradigms of content generation in the digital era – and achieving a deep connection with his fans. He has positioned himself as one of the new faces of pop in Spanish, achieving international recognition as a result of his most recent album, Eva. Lasso has received 16 Pepsi Music nominations, and won Best Album, Best Song and Best Pop Artist. Lasso’s 2023 tour, Lasso vs Quedarse Solo Para Siempre hit 39 different cities globally, and featured 20 sold out shows, including Luna Park (Buenos Aires, Argentina) and Movistar Arena (Santiago, Chile). His momentous year was capped off by a win at the 2023 Latin Grammy for Best Pop/Rock Song.