Alt-pop rising artist MICO showcases that great music and consistency can win the race. Starting as a 16-year-old singing in Discord servers and Twitch streams, MICO (now 21) continues to connect with new listeners one-by-one, paying off in a cult fanbase of 1.3 million digitally (known as the "amicos"), generating over 65 million global streams and selling out North American and European tours — all independently without major label help.