Scott Stratten is the President of UnMarketing. He has written five best-selling business books and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.