Vivian Tu emerged from the world of finance turned digital media as a boundary pushing voice in financial education and personal empowerment. She first made waves as a trader at a Wall Street firm before parlaying that experience into content creation, blending clarity with charisma. Her platform Your Rich BFF offers relatable, actionable money wisdom, and her book Rich AF: The Winning Money Mindset That Will Change Your Life became a bestseller, proving her voice resonates deeply with young people seeking financial independence.
On stage and online, Vivian delivers powerful performances rooted in authenticity and connection. Her speaking events, podcast appearances, and social media content balance professional polish with relatability, commanding attention with both information and personality. Whether in front of thousands at a live event, recorded sessions, or one on one in digital content, she brings energy, clarity, and intention to every moment.
Now continuing to expand her influence, Vivian is growing her multimedia presence with new podcast seasons, strategic brand partnerships, and community building under Your Rich BFF. As her audience swells and her impact deepens, she remains a cultural force for financial literacy, confidence, and transformative mindset work.
