We the Kings are a melodic emo pop band from Bradenton, Florida, a small Southern town that doubles as the home base for Tropicana orange juice. Friends since childhood (the band's moniker even refers to the name of their junior high school mascot), the four bandmates -- singer/guitarist Travis Clark, guitarist Hunter Thomsen, his brother, bassist Drew Thomsen, and drummer Danny Duncan -- formed the group while attending high school. Under the guidance of manager Bret Disend, they placed a number of tracks on the social networking site Purevolume in 2007 to build online buzz. Meanwhile, they also pursued a deal with EMI's imprint S-Curve Records, which eventually signed the group.