B.I emerged from Seoul as a genre-blending force in hip hop, R&B and pop. His solo catalog—including albums such as Waterfall, *To Die For, and Wonderland—is known for standout tracks like “illa illa,” “BTBT,” and “Love or Loved,” and reflects a distinctive fusion of melodic sensitivity and rap intensity. He stands out as both a lyricist and producer, crafting songs with emotional depth and sonic ambition.
On stage, B.I brings commanding stage presence and a curated balance of theatrical energy and intimacy. He has headlined tours across Asia and Europe, performed at global festivals, and delivered concerts in major arenas and theater settings. His live reputation is built on his ability to hold large audiences with emotional gravity and vibrant musical momentum.
Right now, B.I is riding high on the impact of Wonderland and his continuing Love or Loved project, which have charted internationally and deepened his artistic influence. His fanbase spans continents and generations, galvanized by his boundary-pushing sound and emotive storytelling. Actively touring and releasing new work, B.I is firmly positioned as a dynamic and evolving figure in global hip hop and pop expression.
