Justin Bieber is a Canadian singer and songwriter from London, Ontario. He was discovered at the age of 13 by talent manager Scooter Braun through his YouTube videos covering songs, which led to him signing with RBMG Records in 2008. Bieber's debut EP, "My World," was released later that year and was certified platinum in the U.S., marking the start of his rapid ascent to fame. His first full-length studio album, "My World 2.0" (2010), debuted at number one in several countries and included the hit single "Baby." Bieber continued to grow in popularity with his subsequent albums, including "Under the Mistletoe" (2011), "Believe" (2012), and "Purpose" (2015). The latter produced three number-one singles including "What Do You Mean?" and "Sorry".