As a popular headline comedian and Emmy Award winning TV host, Ross Shafer has been a lifelong student of human nature. He says, “I am eternally fascinated by the laughter and tears business.” To date, Ross has hosted (5) network TV shows, (Match Game on ABC, Love me, Love Me Not on USA, The Late Show on FOX, Days End on ABC, and Almost Live on NBC). He has written and produced (14) Human Resource training films on Customer Service, Motivation, Leadership, and Peer Pressure, and has authored (11) books; Cook-Like-A-Stud, Nobody Moved Your Cheese, Customer Empathy, The Customer Shouts Back, Are You Relevant? No More Customer Friction, Grab More Market Share, Absolutely Necessary (co-authored with Michael Burger), Behave Like a Startup, Success, It’s on You, and Rattled (co-authored with Allison Dalvit). Ross Shafer Today, Ross is one of the most sought after keynote speakers on the subjects of Customer Friction, Personal Growth, Reinvention, Resilience, and Market Relevance. Ross is the beaming father of three children and “Papa” to four grandchildren.