Rubi Rose switched up her role in the music industry, going from modeling and appearing in videos for other rappers to making tracks of her own. After debuting in 2018 with a feature on a Playboi Carti song, Rose highlighted her brash, sexually explicit lyrics and effortless rhyme skills on singles like 2019's "Big Mouth" and her 2020 debut mixtape For the Streets.
Rose was born in Lexington, Kentucky in 1998 and moved to Atlanta in her teens after spending her childhood in Switzerland. She became involved in modeling, and in 2016 she was one of the featured models in Migos' smash hit "Bad and Boujee." She also appeared in other videos around this time as her social media fame grew. During a time when she was dating Playboi Carti, she contributed a verse to his 2018 song "On Top." After this foray into rapping, she sharpened up her style somewhat for her debut 2019 single, "Trickin'." Buzz for the song was significant, but it was topped by her next single, "Big Mouth," which arrived in June of the same year. Rose signed on with Hitco Entertainment and had a fruitful 2020, contributing guest features to songs from Wiz Khalifa and Day Sulan, sharing new singles of her own, and also releasing her debut mixtape For the Streets, an eight-song project that included collaborations with Future and PARTYNEXTDOOR. In 2020 Rose also made an appearance in the video for Cardi B and Megan Thee Stallion's joint single "WAP," an international chart-topper with a video that would be viewed hundreds of millions of times. The next year Rose continued releasing new singles, offering up new tracks "TWORK" and "Poke," as well as appearing as a guest on collaborative tracks with Trap Manny and Dixie.