Third World emerged from Kingston, Jamaica in 1973, pioneering a genre-defining fusion of reggae, soul, funk, and disco. Known as the “Reggae Ambassadors,” the band broke through with their classic album 96° in the Shade, featuring the iconic title track and “Rhythm of Life.” Their global hit “Now That We’ve Found Love” catapulted them into crossover stardom, followed by fan-favorite singles like “Try Jah Love,” “Reggae Ambassador,” “Sense of Purpose,” and “Forbidden Love.” With a sound that blends roots reggae with pop and R&B influences, Third World has remained one of the most enduring and innovative acts in Caribbean music.
On stage, Third World delivers a commanding live experience that spans generations. Their performances have lit up legendary venues like Blue Note Hawaii, The Jazz Cafe in London, and Brudenell Social Club in Leeds, and they’ve headlined major festivals including Glastonbury, Summerjam, Reggae On The River, and Rototom Sunsplash. With over 700 concerts to their name, the band’s shows are celebrated for their vibrant energy, masterful musicianship, and deep cultural resonance. Whether performing in intimate clubs or massive outdoor festivals, Third World brings a dynamic mix of classic hits and fresh material that keeps audiences dancing and inspired.
Currently touring internationally, Third World continues to evolve while honoring their roots. Their recent appearances at the Brookhaven International Festival and Soul Train Cruise showcase their enduring appeal and commitment to spreading positive vibes through music. With nearly five decades of influence and a global fanbase, Third World remains a cultural phenomenon and a cornerstone of reggae fusion.
